The JD Dealer Said 'Poor Men Don't Buy John Deere' — Then He Bought the Dealership

The JD Dealer Said 'Poor Men Don't Buy John Deere' — Then He Bought the Dealership

Chapter 5

Theme:
Font Size:
24px

That gap had value.

By the end of 1979, he had bought and sold four tractors.

Profit:

$8,600.

He put almost all of it against the Carver farm’s debt.

Then 1980 arrived.

Interest rates climbed.

Operating loans became painful.

Land values stopped rising.

The optimism of the 1970s began reversing.

Farmers who had expanded aggressively discovered that a balance sheet built on rising land prices could turn frightening very quickly.

Auctions became more common.

Then painfully common.

Eldon attended them.

He hated parts of it.

Children watching the family tractor sell.

Wives standing near kitchen equipment.

Men pretending not to care when neighbors bid on machinery they had operated for twenty years.

One auction changed how Eldon decided he would conduct business.

A farmer named Willis Packer was liquidating near Elmwood.

Eldon wanted a 4630.

Before bidding began, Willis approached.

“You Carver?”

“Yes.”

“Heard you buy tractors.”

“Sometimes.”

Willis looked toward the machine.

“What’ll you give me for it today?”

Eldon inspected it.

Good tractor.

Rough cosmetics.

Solid engine.

It was worth significantly more than Willis expected.

Eldon said:

“I’d rather you run it through the sale.”

Willis frowned.

“Why?”

“You might get more.”

“I need cash before Friday.”

That changed things.

Eldon calculated.

“I can give you sixteen-five.”

Willis stared.

“Banker said maybe twelve.”

“It’s worth more than twelve.”

“You telling me that when you could’ve bought it for twelve?”

“Yes.”

Willis looked at him for a long time.

“Why?”

Eldon shrugged.

“Because it’s worth more than twelve.”

Willis sold.

That story traveled.

In small agricultural counties, reputation travels faster than advertising.

By 1981, Eldon’s phone rang regularly.

Not every week.

Enough.

“I hear you’re looking for a 4240.”

“My brother’s selling a combine.”

“You interested in an 8630 with transmission trouble?”

“My bank wants me to liquidate by October.”

Eldon developed one rule.

Never reduce an offer simply because the seller was desperate.

He would calculate value based on condition, repair, transport, risk, and margin.

Then state the number.

If a man was desperate enough to accept less, that did not change the number.

Roy Diedrich later said:

“Eldon could have gotten rich faster by being meaner.”

Maybe.

But he would have built something else.

By December 1981, Eldon had bought and sold seventeen tractors.

Net profit above acquisition and repair costs:

Just over $29,000.

The Carver farm note dropped dramatically.

He still worked the fields.

Still repaired equipment at night.

Still drove to Nebraska City for parts.

Forty miles down.

Forty miles back.

Dale Pruitt noticed none of it.

Pruitt’s dealership was dealing with its own problems.

New equipment sales had collapsed.

Floor-plan interest accumulated on unsold tractors.

Farmers repaired machines instead of replacing them.

Dale laid off mechanics.

Then parts staff.

Roy Diedrich was one of the mechanics Dale let go.

Roy was fifty-two.

He had worked there nearly twenty years.

He knew Deere diesels the way a priest knows scripture.

Dale told him:

“Nothing personal.”

Roy believed him.

That did not pay his mortgage.

Meanwhile, Eldon kept growing.

The most important deal came in 1982.

Howard Greer farmed 480 acres east of Louisville.

Sixty-one years old.

Three decades on the same ground.

His operating lender called the note.

Howard was going to lose the farm.

He called Eldon.

They met on a Tuesday.

Howard owned three pieces Eldon wanted.

John Deere 4840 with blown turbo.

6600 combine needing feeder-house work.

7000 four-row planter in excellent mechanical condition.

Eldon inspected everything.

News in the same category

The JD Dealer Said 'Poor Men Don't Buy John Deere' — Then He Bought the Dealership

16 Part