On a Tuesday afternoon in March of 1963, a 20-year-old woman named Margaret Holcomb walked into Dennison's John Deere dealership in Russell, Kansas, and asked to see their used tractors.
Roy Dennison looked up from his desk, looked her over once, and laughed.

Not a quiet laugh.
The kind that carried across a showroom floor and made everyone turn around to see who was being humiliated.
Margaret was 5 feet 4 inches tall, wore her father's work jacket two sizes too big, had dirt under her fingernails, and had barely slept in three days.
Her father, Frank Holcomb, had collapsed in the barn the previous Friday morning.
A massive stroke.
Dead before the ambulance left town.
He was 51 years old.
Frank had farmed 240 acres of dry land wheat and grain sorghum west of Russell for 26 years.
He was a good farmer.
A quiet man.
He never owed anyone a dollar he couldn't pay back by harvest.
He had raised Margaret alone after her mother died of pneumonia in 1951.
He taught her to drive a tractor at twelve.
He taught her to weld at fourteen.
He taught her to read soil the way most people read books.
Slowly.
Carefully.
Looking for what was underneath the surface.
Now Frank was gone.
And Margaret had 240 acres, a farmhouse with a leaking roof, and no tractor.
Frank's only tractor, a 1951 Farmall M, had thrown its crankshaft two months before he died.
He had been planning to rebuild it during spring.
He never got the chance.
So Margaret walked into Dennison's John Deere, the only equipment dealer within 30 miles, looking for something she could afford.
Roy Dennison was 46 years old.
A big man with a firm handshake and a pressed shirt.
He had been selling John Deere equipment in Russell County since 1952.
And he had strong opinions about who belonged in farming and who did not.
“Can I help you, sweetheart?” Roy said, still smiling from his laugh.
“I need a tractor. Something I can run 240 acres with. What do you have used?”
Roy leaned back in his chair.
“I heard about your daddy.”
“Sorry for your loss. Frank was a good customer.”
“Thank you.”
“So, what are you planning to do with the farm?”
“Farm it.”
Roy's smile grew wider.
The kind of smile that wasn't really a smile at all.
“Farm it? By yourself?”
“Yes, sir.”
“Sweetheart, you're 20 years old. You can't farm 240 acres alone.”
“That’s a man's operation.”
“Your daddy ran that place by himself for years, and it nearly broke him.”
“Why don't you lease the ground out to one of the neighbors?”
“Harold Brewer has been expanding. He'd probably give you a fair price per acre.”
“Or better yet, sell it.”
“Buy yourself a nice little house in town.”
“You're a pretty girl.”
“You'll find a husband.”
“Let him worry about farming.”
Margaret looked at Roy Dennison.
She looked at his clean hands.
His pressed shirt.
His confident smile.
Then she thought about her father's hands.
Cracked and calloused.
Strong enough to pull a calf.
Gentle enough to replant a seedling.
“Mr. Dennison, do you have a used tractor for sale or not?”
Roy sighed like he was dealing with a child who refused to listen.
“I've got a 1958 John Deere 730.”
“$12,000.”
“It's a fine machine.”
“I can finance it for you.”
“10% down, seven years at 9%.”
“Your payment would be about $160 a month.”
Margaret did the math.
$160 a month.
$1,920 a year.
Over seven years, she would pay close to $15,000 for a $12,000 tractor.
More than $3,000 in interest alone.
“That’s more than I can spend.”
“That’s what equipment costs, sweetheart.”
“Farming isn't cheap.”
“You need capital to compete.”
“I'm not trying to compete.”